With this statement Gerd von Podewils, Director Global Marketing Fragrances by Hugo Boss announced the face of new fragrance due out in July, which will be called Just Difference. Who is Jared Leto? Jared is the leader of the award-winning platinum album, Thirty Seconds to Mars and is also the director of their music videos under the pseudonym of Bartholomew Cubbins creative, a role that earned him accolades around the world and more than 14 MTV awards.