Orange Boss Eyewear: a virtual city for Hugo Boss

The web is teeming with virtual cities, but one created by MRM Worldwide Italy for Boss Orange Eyewear is a space to explore neighborhood after neighborhood to sitoBlesstheboring. com. The virtual city of Hugo Boss was created in line with the concept Bless the Boring, Funky See it, an invitation to consider from another point of view, the trouble that lurks in our cities to make it something fun.