A fashion line '1472 ', just as the birth year of the prestigious bank Monte dei Paschi di Siena, which has launched in collaboration with Jaggy. We talk about the first bank in Italy 's - the oldest - who boasts a record in the world, has created unique, its own line of apparel sold online and it does too good.
To promote this we thought television and print campaigns with young faces of Italian, as Tania Cagnotto, the first Italian woman to have won a medal in the diving world, and Simone Rugiati, one of the most creative chefs of the moment. They were the testimonials of the press campaign "1472 Italy has the numbers": a young witness of Italy, made up of younger generations who grow up and want to rewrite the future of our country.
To promote this we thought television and print campaigns with young faces of Italian, as Tania Cagnotto, the first Italian woman to have won a medal in the diving world, and Simone Rugiati, one of the most creative chefs of the moment. They were the testimonials of the press campaign "1472 Italy has the numbers": a young witness of Italy, made up of younger generations who grow up and want to rewrite the future of our country.
