It can be a marketing strategy or it may be an ideology, nothing more. But the reality is that Diesel, one of the best denim brands worldwide, always finds a little walk over to catch new fans, and little by little, forming a community that knows what he wants ... or do not want! Well, I mean, if you do not know a lot of ideas from Diesel.
Last year he launched a campaign called Be Stupid, a campaign that called for shedding prejudices and do what comes from within. Now, for the 2011, Diesel has thought of something more social, has decided to create a new society, from its space, specifically speaking, from the virtual space on Facebook.
Last year he launched a campaign called Be Stupid, a campaign that called for shedding prejudices and do what comes from within. Now, for the 2011, Diesel has thought of something more social, has decided to create a new society, from its space, specifically speaking, from the virtual space on Facebook.
