Colorful sunglasses, T-shirts that make me want to go to the beach, an energy "which is good" because the project Vip engine on board. What are we talking about? Whoopi Loop, bubbly and youthful brand of clothing made in California (1970!). It is joyous and fun with a label which identifies a target audience of fashionistas, as alluding to the brand, they wanted to "whoop" - that scream, go wild - as well as the "loop" in the strict sense - " repeat cycle, turn.