Showing posts with label Royal Carrebean Stefano Chiodaroli. Show all posts
Showing posts with label Royal Carrebean Stefano Chiodaroli. Show all posts

Monday, May 23, 2011

Whoopie Loop: surfing the fashion part of VIP on Board

Colorful sunglasses, T-shirts that make me want to go to the beach, an energy "which is good" because the project Vip engine on board. What are we talking about? Whoopi Loop, bubbly and youthful brand of clothing made in California (1970!). It is joyous and fun with a label which identifies a target audience of fashionistas, as alluding to the brand, they wanted to "whoop" - that scream, go wild - as well as the "loop" in the strict sense - " repeat cycle, turn.