The impact of technology on fashion, live coverage of parades

The first Italian fashion show which was broadcast live over the Internet was that of Krizia in September 1999. Over the years, and the phenomenon of Web 2.0 by now all the fashion shows are broadcast worldwide live on the web. A phenomenon that we have the latest technologies that allow us to break the barriers of physical distance space-time allowing us to observe such an event at the same time of the celebrities invited to attend personally.


Of course it will never be the same as being on the side of the catwalk, but we can ensure a perfect view of the fashion show, sometimes even better depending on where you would sit. The live broadcast of the shows is both loved and hated by the great fashion houses, on one hand allows for rapid dissemination of the event to all the potential audience of the brand, which should not wait for the retransmission in magazines or clips to know new collection, however, on the other hand facilitates the work of "scopiazzatura" of large and small manufacturers low cost.

In the world much more easily and quickly analyze the feedback positive or negative in front of a new collection by sharing in social networks, showed the approval rating of his audience and personal comments left by various users such as facebook or a blog . Another major impact of technology on fashion is the e-commerce sites and the whole phenomenon of online shopping in the official online store of different brands or different web pages and endless multi-which over the past years have also added the most prestigious and chains and low cost, the same Google has launched a fashion boutiques on the web style of Polyvore.

Online shopping is not confined to install in PCs because they are also the fashion houses to adapt to technology and the phenomenon of Android phones and iphone the same now create applications to play, browse and buy their products through the cell, such as did the group with Zara Inditex.

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