The Italian brand Liu Jo has decided to rely on a familiar face in the fashion world, one of those models that, for better or worse has been able to make their mark: we are speaking of English Kate Moss is preparing to replace Vanessa Hessler already testimonial Guess Jewellery. For the first time the model made in the UK will become a testimonial of an Italian brand, becoming the face of the advertising campaign for spring / summer 2011.The choice of relying on a big name such as Kate Moss was born from the desire of the fashion brand to expand its domain, able to open more outlets around the world, making sure to have a significant impact with a testimonial of this caliber . A sign photographic services will be Mauro Sorrenti, chosen because it has already had the opportunity to work with Moss to advertise the perfume Obsession by Calvin Klein.
Liu Jo, a young brand and creative there could be no better choice!
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