Pepe Jeans, the English brand for this autumn winter 2010 2011 presented an exclusive collection of Andy Warhol, has opened a central office of 400 square meters in Milan, in number 73 of Via del Corso. The intentions are to expand in the Italian market by controlling the distribution of the collections of the brand from London.Headquartered in Milan was opened shortly after the store opened by Pepe Jeans London to Rome, in number 73 of Via del Corso. Currently the brand has only two official store in Italy, one in Rome and one in Milan, but the intentions are clearly to expand in the verie Italian regions. Pepe Jeans London is a brand born in the 70's in London, just 73 in the scenario of the famous Portobello Market from the hand of British designer Nitin Shah and his brothers Arun and Milan.
In a time when it was experiencing a boom in the jeans the three brothers began to propose a jeans full of details that differed from the models on the market then totally anonymous. The concept is based on product differentiation proved to be a complete success and Pepe Jeans London currently sells its collections in 60 countries worldwide.
Despite the success and growth the brand has remained true to its original philosophy, to produce jeans and original collections that dictate trend and aimed at a younger and totally fashionable. The brand's advertising campaigns have always left a sign to know how to differentiate, Pepe Jeans was the first brand to offer a campaign with Kate Moss, among other names that have been signed testimonial Letizia Casta, Cristiano Ronaldo and Sienna Miller.
The latest campaign starring Alex Chung, one of the girls it's time, which had already been testimonial campaign spring summer 2010, accompanied by the Spanish model Jon Kortajarena.
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Hi,
ReplyDeletePepe Jeans London has already a flagship store in Milan at Corso Europa 18. Pepe Jeans London has recently opened the company showroom in Milan at Via Savona 97.