Even Bear, the bear that makes surfing, there is! We have: this morning on Board VIP sails to its first stop surfing and style along with some historical reference brand in the sportswear industry. Today, friends, VIPs and an audience of stars and starlets, led by Le iene Gip is in fact in Leghorn for the first departure of a trip to Surf Camp, which has among its primary objectives, to propose a good deal of exclusive trips proceeds will be donated to the Centro Dino Ferrari for stem cell research and child care.
And as I said yesterday, this project is no shortage of fantastic sponsors ... just like Bear, historical beachwear brand linked to the world that was born in California in the '70s and this year decided to join the project but the media- Charity "VIP on Board." Remember "Big Wednesday," the 1978 cult film directed by John Milius? He came out in theaters and was quickly becoming a legend "cult movie" to the world of surfers in California, but not all.
That was a great vehicle for the transmission of the culture of surfing, in addition to a sport we can also consider a beautiful philosophy, a discipline of the spirit that has taken root all over the world. We return to the movie: then, as now, his legend is also linked to the partners who helped make it unique, and was one of those Bear, launched on that occasion.
And today? For 2011 the brand has decided to focus on a communication strategy based on targeted projects, the maintenance of the image in the surf and on a brand-aligned with the philosophy of VIP on Board which precisely supports all initiatives related to the world's top surf schools, by supporting projects that improve the ecology and eco-sustainability. 
And as I said yesterday, this project is no shortage of fantastic sponsors ... just like Bear, historical beachwear brand linked to the world that was born in California in the '70s and this year decided to join the project but the media- Charity "VIP on Board." Remember "Big Wednesday," the 1978 cult film directed by John Milius? He came out in theaters and was quickly becoming a legend "cult movie" to the world of surfers in California, but not all.
That was a great vehicle for the transmission of the culture of surfing, in addition to a sport we can also consider a beautiful philosophy, a discipline of the spirit that has taken root all over the world. We return to the movie: then, as now, his legend is also linked to the partners who helped make it unique, and was one of those Bear, launched on that occasion.
And today? For 2011 the brand has decided to focus on a communication strategy based on targeted projects, the maintenance of the image in the surf and on a brand-aligned with the philosophy of VIP on Board which precisely supports all initiatives related to the world's top surf schools, by supporting projects that improve the ecology and eco-sustainability.
No comments:
Post a Comment