Wednesday, August 24, 2011

No more women for Brioni

The schedule for the upcoming Milan Fashion Week gets lighter. In contrast with past closures that have seen the Miu Miu man end up in stand-by and to lose the Marni catwalk, Brioni announces through its AD Francis Fish, which leaves the women's brand.

A decision that provides for the immediate jump of the FW in September and is surprising given that for just two seasons to recreate the femininity of the brand loved by Gregory Peck is (was) Alessandro Dell'Acqua, designer at this point is that only the (beloved ) creation N. 21 and she had brought from Brioni to open the show also his beloved face, the top Bianca Balti.


In the statements of the Group, long courted by PPR, François Pinault, who sums up the choice was made "in order to better focus on the product and the relocation of the male market." The tailored Brioni has been since its debut in the post-war Rome, a scene very much loved by the star system Hollywod who spent (and played) the Roman Holiday in 50 Years.
Perhaps, if not to those early days, the brand now stabilized in Pescara, wants to start from the sartorilità made in Italy that had among its top clients from John Wayne to Al Pacino: a classic product without too many frills and distractions. That is why the hand of the Neapolitan couturier in just two seasons he had embellished his neo-minimalism also the women's collection, in front of the formal tradition not men at all disfigured.

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