Friday, July 1, 2011

Avanade, TECHNOLOGY FASHION

The fashion industry, according to the latest market trends, can not ignore the technological advances that are bringing revolutionary changes in every area. The walkways in 3D, using the QR code and RFID on apparel, direct transmission of the shows on smartphones, are just some examples of a union that promises to be ever more closely and effectively.

It is within this context that the new solution is part of Avanade, a provider of business services tencologici, which is launching "Avanade Interactive Real Time." The application multidevice (smartphones, tablet, etc) has been designed and built to support journalists in an operational way, buyers, bloggers and all those who attend in person at fashion shows, showrooms and events in general.


Being present at the event with paper, pen and camera will no longer be necessary and, above all sufficient: the application in fact, replace them, becoming an indispensable tool which delivers information. Avanade Interactive Real Time, thanks to its innovative technology, will make it possible to follow a fashion show in real time and simultaneously to obtain any kind of information you want on the head present at the time on the catwalk.

Thanks to a simple device, you can check every detail, such as color, fabric, product history and the designer, report it as a "preferred" by inserting it into a special wish list can be consulted at any time and buy it in real time. Even social networks are crucial in the application process: the key "I like it" will allow you to post your own social network predilection for a particular item of clothing.

The preferences are then collected through a platform of CMS (Content Management System) to generate a true ranking of the market trends ... Avanade Interactive Real Time can also count on a very important feature: its versatility. If the application was initially designed for the fashion world, it is not difficult to imagine it declined and used in other situations, such as during sporting events or music.

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