Wednesday, July 13, 2011

Humberto Leon and Carol Lim dock by Kenzo

If  Humberto Leon and Carol Lim did not say anything, you can not say the same of their brand, Opening Ceremony: founded a decade ago in Manhattan, from retailers to supercool brand has become a real label with stores in New York, Tokyo and Los Angeles and a cliccatissimo e-commerce site.

From now on things will change, however: the couple  has been named the creative guidance of Kenzo, has announced that after eight years of collaboration with the late Antonio Marras and you can bet we'll hear a lot about them. The news is important: all you can say except that the two boys have no business acumen and an innate predisposition to team working.


Yet it seems that the House did not worry too much, the focus is rather on the desire to reposition the brand by directing it towards a younger audience: "What we need now is a boost of energy that propels us towards the new direct generation, "said the CEO of the brand Pierre-Yves Roussel to WWD.

Charging & Leon Lim will have to sell, to manage both their business will be divided between New York and Paris, where there headquarters of the house, working closely with a creative team that is forming in recent days. Their debut is expected in the very short, the first collection, Autumn Winter 2012/2013, will march on the catwalks of Paris as early as January.

And Antonio Marras? On him already rumors of a possible endowment from Dior, but not really considered the positive reviews of the Haute Couture Fall Winter 2011/2012 fashion show designed by Bill Gaytten. The Sardinian designer Kenzo has led since 2004 and under him the business went very well in the Chinese market and that of Russia, both important for Dior.

For now there are only rumors and the people of fashion remains on hold. The last fashion show for women designed by Antonio Marras Kenzo. The latest man fashion show designed by Antonio Marras Kenzo.

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