Domenico Dolce and Stefano Gabbana are the perfect example of how the Internet can be contrastrante attitude. While Stephen is in fact 24 hours logged on 24, has a Twitter profile and continuously updates a Tumblr that even with rather intimate details about his private life, Dominic barely turn on your computer to watch the news because - as told exclusively to the Business of Fashion - "The Internet is sometimes too slow for me, I'm already ahead." Two very different visions on a personal level when they agree that their company is involved: for Dolce & Gabbana is in fact the future of new media as evidenced by the launch of the new e-commerce site that debuts today worldwide (except in China where it will be launched on August 8) in partnership with Yoox.
Translated into seven languages and with free delivery for purchases made in the first three months, the boutique is just the latest (in a temporal sense, but not absolute) pitch of a path five years ago by two Italian designers. The first to admit a parade of fashion bloggers, is the historical picture of the front row in September 2009, were also pioneers of the fashion show streaming on smartphones promoting free communication filters from the experts.
No coincidence that the biggest dream would be to reverse Stefano classic roles: to organize a fashion show dedicated only to consumers and closed to journalists. "To say thank you to all who have supported us over the years and have made us what we are now. Without them we would not be anyone, "says the designer.
Translated into seven languages and with free delivery for purchases made in the first three months, the boutique is just the latest (in a temporal sense, but not absolute) pitch of a path five years ago by two Italian designers. The first to admit a parade of fashion bloggers, is the historical picture of the front row in September 2009, were also pioneers of the fashion show streaming on smartphones promoting free communication filters from the experts.
No coincidence that the biggest dream would be to reverse Stefano classic roles: to organize a fashion show dedicated only to consumers and closed to journalists. "To say thank you to all who have supported us over the years and have made us what we are now. Without them we would not be anyone, "says the designer.
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