Who does not know Let's get it started, the very success of the hit band Black Eyes Peas? If the thought there came a great desire to dance and party, then you are already in the right mood to appreciate their latest innovation: the collaboration with this very interesting project and environmentally sustainable fashion Hummel signed.
In the hour of the day for the Earth, when the world turns off its lights for one hour at safeguarding energy conservation, and immediately after the comments and "talk" about the validity of the online eco fashion or not (the debate continues live on our Facebook page), Hummel tells us the launch of a new product, a collection of "before" spring summer autumn winter 2011 2011 and 2012 consisted entirely of clothing from 100% recycled.
As if to say: Black Eyes Peas and Hummel together to raise awareness of the European recycling. The brand awareness of recycling was initiated by the World Handball Championship in January 2011 but the Danish designer who with his Karma Company has always embraced the philosophy of "what goes around comes around", took advantage of the tour of 2010 " The End "by Black Eyes Peas to gather plastic bottles and after a careful process, transformed into a real propriacollezione clothing and shoes for spring / summer 2011 and the 'autumn / winter 2011-12.
The whole art of making people aware of recycling. The slogan of the case is "What goes around comes around" and has toured in 17 concerts throughout Europe thanks to the Black Eyes Peas who have embraced the cause with an outstanding result: a total of 240,000 admissions and more than 2000 kilograms of plastic collection Hummel and transformed into a kit.
From here, further satisfaction with the entire 2010-2011 tour of The Black Eyed Peas, Hummel was able to produce 11,500 garments well. But the campaign and recycling of fashion continues ... and how! The company is keen to continue research on production processes for the manufacturing of plastic and thus, already for the fall / winter collection 2011 2012 has developed:
In the hour of the day for the Earth, when the world turns off its lights for one hour at safeguarding energy conservation, and immediately after the comments and "talk" about the validity of the online eco fashion or not (the debate continues live on our Facebook page), Hummel tells us the launch of a new product, a collection of "before" spring summer autumn winter 2011 2011 and 2012 consisted entirely of clothing from 100% recycled.
As if to say: Black Eyes Peas and Hummel together to raise awareness of the European recycling. The brand awareness of recycling was initiated by the World Handball Championship in January 2011 but the Danish designer who with his Karma Company has always embraced the philosophy of "what goes around comes around", took advantage of the tour of 2010 " The End "by Black Eyes Peas to gather plastic bottles and after a careful process, transformed into a real propriacollezione clothing and shoes for spring / summer 2011 and the 'autumn / winter 2011-12.
The whole art of making people aware of recycling. The slogan of the case is "What goes around comes around" and has toured in 17 concerts throughout Europe thanks to the Black Eyes Peas who have embraced the cause with an outstanding result: a total of 240,000 admissions and more than 2000 kilograms of plastic collection Hummel and transformed into a kit.
From here, further satisfaction with the entire 2010-2011 tour of The Black Eyed Peas, Hummel was able to produce 11,500 garments well. But the campaign and recycling of fashion continues ... and how! The company is keen to continue research on production processes for the manufacturing of plastic and thus, already for the fall / winter collection 2011 2012 has developed:
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