This season the brand has focused heavily on the media, using video as a teaser to announce events, communicate or simply collections fascinate the reader with a story more or less dreamlike. We have chosen 10 that came out in the first three months of 2011 and for one reason or another we have hit earning a place in the ranking of top fashion video of the season.
1. Who: Prada What: Why Real Fantasies: directed by James Lima, is an interpretation of the surreal and fantastic Spring Summer 2011 collection that is well suited to play on different cultural levels as their inspiration, baroque pop, and those framed by touches of bright colors.
2. Who: Ralph Lauren What: The Gang Because RL: The second installment of the adventures of the class is told enchanted by the seductive voice of Uma Thurman, which introduces a new character and small, said in a mild and gentle story of friendship and understanding.
3. Who: Rodarte What: The Curve of Forgotten Why: the golden colors and dreamlike graphic inspired by the mesmerizing as the forest landscapes of Southern California and the now grown (and on your way to becoming a fashion icon) Dakota Fanning looks like a goblin magic moves in a timeless place.
4. Who: Ck What: the campaign for the debut of online lifestyle Why: It is essential in the concept but rich in everything else. First to the cast that has as many as 30 male and female models (as well as sportsmen and singers in short, the right people) who seem to enjoy a lot in front of a fixed camera, then the photographer Steven Meisel, the same who had taken the first fragrance campaign icon.
Without adding the social dimension closely linked and interactive video.
5. Who: What Chanel: Coco Mademoiselle Why: first, Keira Knightley is beautiful (but even he, the photographer bold, no joke). Then the sense of freedom that communicate the image of motorcycle racing and then the very concept around which all the short movie: the woman of today has changed, is master of himself, and does not lose (even BUY) of femininity.
But the smell, that remains the same.
6. Who: Tommy Hilfiger What: Why Kids of America: concentrates the best of American music scene with the purest tradition of the preppy style. Shot by Josh Olin, is dedicated to the denim collection online Spring Summer 2011.
7. Who: Miu Miu What: The Powder Room Why: directed by Zoe Cassavetes, is the first of 5 short films which Miuccia Prada has chosen to present the Spring / Summer Collection 2011.
The protagonists are three women, different in different ways that embody the different souls of women Miu Miu.
8. Who: Thierry Mugler What: the video trailer for the Fall / Winter 2011/2012 fashion show man why: for the super tattooed Rico Zenest that, directed by fashion photographer Mariano Vivanco, dancing on a soundtrack (until recently) unpublished: a remix of the first single of Lady Gaga's new album, Born This Way.
9. Who: Liu Jo What: the backstage of the campaign with Kate Moss Spring / Summer 2012 Why: Kate is always very tempting. Especially when coupled with re-creating the photographer Mario Sorrenti, who had immortalized (and launched) just denim and with a campaign that has enhanced the beauty of the brand for three lines, Liu Jo Liu Jo Liu Jeans and Shoes .
10. Who: What Burberry: Burberry Brights Why: for the hypnotic effect that causes the bags as they fall into the water. And why, colored as they are, have given us a delicious early summer that finally seems to have arrived here.
1. Who: Prada What: Why Real Fantasies: directed by James Lima, is an interpretation of the surreal and fantastic Spring Summer 2011 collection that is well suited to play on different cultural levels as their inspiration, baroque pop, and those framed by touches of bright colors.
2. Who: Ralph Lauren What: The Gang Because RL: The second installment of the adventures of the class is told enchanted by the seductive voice of Uma Thurman, which introduces a new character and small, said in a mild and gentle story of friendship and understanding.
3. Who: Rodarte What: The Curve of Forgotten Why: the golden colors and dreamlike graphic inspired by the mesmerizing as the forest landscapes of Southern California and the now grown (and on your way to becoming a fashion icon) Dakota Fanning looks like a goblin magic moves in a timeless place.
4. Who: Ck What: the campaign for the debut of online lifestyle Why: It is essential in the concept but rich in everything else. First to the cast that has as many as 30 male and female models (as well as sportsmen and singers in short, the right people) who seem to enjoy a lot in front of a fixed camera, then the photographer Steven Meisel, the same who had taken the first fragrance campaign icon.
Without adding the social dimension closely linked and interactive video.
5. Who: What Chanel: Coco Mademoiselle Why: first, Keira Knightley is beautiful (but even he, the photographer bold, no joke). Then the sense of freedom that communicate the image of motorcycle racing and then the very concept around which all the short movie: the woman of today has changed, is master of himself, and does not lose (even BUY) of femininity.
But the smell, that remains the same.
6. Who: Tommy Hilfiger What: Why Kids of America: concentrates the best of American music scene with the purest tradition of the preppy style. Shot by Josh Olin, is dedicated to the denim collection online Spring Summer 2011.
7. Who: Miu Miu What: The Powder Room Why: directed by Zoe Cassavetes, is the first of 5 short films which Miuccia Prada has chosen to present the Spring / Summer Collection 2011.
The protagonists are three women, different in different ways that embody the different souls of women Miu Miu.
8. Who: Thierry Mugler What: the video trailer for the Fall / Winter 2011/2012 fashion show man why: for the super tattooed Rico Zenest that, directed by fashion photographer Mariano Vivanco, dancing on a soundtrack (until recently) unpublished: a remix of the first single of Lady Gaga's new album, Born This Way.
9. Who: Liu Jo What: the backstage of the campaign with Kate Moss Spring / Summer 2012 Why: Kate is always very tempting. Especially when coupled with re-creating the photographer Mario Sorrenti, who had immortalized (and launched) just denim and with a campaign that has enhanced the beauty of the brand for three lines, Liu Jo Liu Jo Liu Jeans and Shoes .
10. Who: What Burberry: Burberry Brights Why: for the hypnotic effect that causes the bags as they fall into the water. And why, colored as they are, have given us a delicious early summer that finally seems to have arrived here.
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