Wednesday, April 27, 2011

Malìparmi Initiative: Grants for auction Onlus Seventh Floor

Continue the commitment to social and Malìparmi especially towards children. The famous Venetian clothing company has decided to promote a major charitable initiative, which aims to raise funds that will be donated to the association Onlus 7th floor which is involved in research against childhood cancer.

Style Trend We gladly want to share with you this beautiful idea that once again shows how fashion can engage socially. Let's see the details of this initiative. Malìparmi asked 18 artists to interpret the symbol of Marrakech bag brand, transforming it into a true work of art. The result are 18 designs on display in the store Malìparmi of Milan during the Salone del Mobile, which are auctioned to the May 5 with the aim of helping non-profit association Seventh Floor Onlus.

The seventh floor is the National Cancer Institute, Pediatrics, where every year 1600 children battling serious cancer.

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