Friday, April 1, 2011

Adidas is All In: event in Marseille

Adidas, famous French brand in the sports world has launched a new advertising campaign, called the largest in its history. All In S'intitolaAdidas is translated as Adidas is to give everything. A strong message that speaks volumes about the values and principles of any sport. And to live more fully experience this "Adidas is All In" and to share feelings and emotions together, the brand has organized an event to show innovative and challenging in the city of Marseille.

It all started with an incredible 3D in a historic city with a duration of 20 minutes, which was followed by a DJ set where the single was used for the soundtrack for commercials, DJ Mehdi and Busy P. The show was attended by 1000 people invited. For others the chance to see it broadcast live on Facebook, which brought together thousands of fans.

Several testimonials Adidas were present at the mega event in Marseille, such as Andre-Pierre Gignac, Steve Mandanda, Romain Barras (European Champion Decathlon), Myriam Soumare (European champion 200 m), Maureen Nisima (Fencing World Champion) and Brahim Asloum . In short, the Adidas brand demonstrates ability to move even in the absence of major sporting events such as the World Cup.

And even here in Italy the French brand is organizing a series of parties all over the boot. these upcoming dates: Upcoming events are: April 2, at Padua, April 9, Bologna, Cagliari 16 April to 23 April in Rimini, April 30 in Rome, in Naples on May 7, May 14 in Bari, May 21 and 28 in Palermo May in Milan.

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