Wednesday, May 25, 2011

Orange Boss Eyewear: a virtual city for Hugo Boss

The web is teeming with virtual cities, but one created by MRM Worldwide Italy for Boss Orange Eyewear is a space to explore neighborhood after neighborhood to sitoBlesstheboring. com. The virtual city of Hugo Boss was created in line with the concept Bless the Boring, Funky See it, an invitation to consider from another point of view, the trouble that lurks in our cities to make it something fun.

So discover this city is a journey divertemte that allows us to discover the new Boss Orange collection, since each of the six districts of the city is connected to a family of frames in order to give each time to form a specific urban mood, in line with the brand architecture brand. On the site you can participate in the contest "See it Funky Tour" and continues on BOSS Orange brand page on Facebook, where you unlock a quarter a day, it displays the description and find out if you won one of the frames offered as prizes.

If not, inviting friends you can get one more chance. Who ends the trip enters the list of removable for a weekend in Barcelona, during one of the real events BOSS Orange Eyewear. It's Funny!

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