Thursday, May 26, 2011

MILAN, TOMORROW THE PRE-COLLECTIONS

Milano Moda Pre-collections Spring, event conceived and organized by the National Chamber of Italian Fashion, held in Milan on Friday, May 27 to Monday, June 27 next. During this period, the fashion houses are in advance in its showroom in Milan the pre-collections, styles and trends that characterize the spring / summer of 2012.

National Chamber of Italian Fashion created and organized a staff schedule that provides maximum visibility for appointments for the sales campaign. This allows buyers and operators to optimize time and energy in planning purchases, effectively valuing the presence of members of the fashion houses.

The formalization of the period of pre-collections and the preparation of a dedicated calendar has been a major strategic choice and its validity was recognized by both the designers and buyers. The timing of this edition now has 38 brands of clothing and 33 accessories. For big brands like Etro, Giorgio Armani, Moschino, Roberto Cavalli, Versace, who took part in the latest editions and have enthusiastically confirmed their presence, add many other names who have requested to join.

Among the new entries include Alexander McQueen, Krizia Then Scervino Street, Class Roberto Cavalli. "The phenomenon of pre-collections originated in America with unique collections and Cruise in Italy in recent years has spread and involved in a more meaningful way throughout the system," says the president of the National Chamber of Italian Fashion, Mario Boselli.

"Enable and support these mechanisms, particularly at a time of resumption of exports, the positive power supply market and allow an increased flow of Italian and international buyers in Milan." Milano Moda Pre-collections Spring is one of the 9 times that Fashion House Italian Fashion organizes and coordinates in Milan during the period of one year and is promoted by a significant advertising campaign in major national newspapers and foreign sector on the most important portals and web site www.

cameramoda. com.

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