Tuesday, March 22, 2011

BENETTON CONTINUES EXPANSION IN EURASIA

Luciano Benetton has opened the largest store in Kazakhstan in Almaty, the largest city in the country. The new opening reinforces the already prestigious decennial Group's presence in Kazakhstan, and consolidate a significant program of business development in the area that has recently affected Russia, Mongolia and Azerbaijan, leading to a total of about 200 stores throughout the area.

The new megastore in Almaty, approximately 3,000 square meters in total, is housed in a palace overlooking Gogolya 42 IU, one of the most important commercial streets and lives of the city. Comprises an area of United Colors of Benetton and Sisley with a separate entrances but are connected by an internal structure that allows for total immersion in the Benetton world, experiencing the personality and mood of the two brands.

The retail space of each brand is characterized by a specific concept of furniture that highlights its various features. The new collections for spring / summer 2011 United Colors of Benetton women's and men occupy the ground floor leaders are easy to mix with each other, keeping the original look of a new and interesting, and accessories.

The basement, as well as accommodate the woman's underwear and the latest proposals Undercolors, gives ample space to the children's collection, United Colors of Benetton and Sisley Young, and the imagination of their mothers. United Colors of Benetton for adult furniture Twins, thanks to its flexibility, makes the pace of the exhibition Benetton collections for women and men experience is always new and comfortable; System, in turn, is designed to enhance the two most important collections dedicated to Baby: Baby, aimed at the new-born babies and 1 to 5 years and Kid, for children aged 6 to 12 years.

Sisley offers on the ground floor all the glamor of the collections for men and women spring summer 2011, where he dominated variety of forms, diversity of fabrics and colors to mix with the utmost naturalness. Esagram, the concept dedicated to the Sisley brand, is characterized by light gray tones on floors and walls, which contrast with the dark gray coating iron furniture to make the environment even more determined and sophisticated, thanks to a friendly atmosphere, bright , fairly modern and refined.

The outer covering of furniture with decorative studs, the application of resin inside (which improves the perception of the product) and strips of white LEDs make it more effective and coherent picture young and modern clothing Sisley.

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