Thursday, March 17, 2011

Denim news: Adidas, Diesel, Guru, and Wrangler Replay

We had already announced: the denim is one of the key trends for Spring Summer 2011. And, if the runway in couture key to reinvent itself to take on more complex forms and structures (but do not overdo it in the washing and treatment), as street instead seduced by advertising campaigns in a more sexy and provocative work rich.

Five themed novelty jeans. Adidas Originals. A few years ago they began a collaboration with Diesel and it must have particularly intrigued by the brand of clover, because this season has been launched a full denim that complements the proposal Adidas apparel and accessories. This is the first jeans collection consists of 16 models for men and women with different types of fits and washes and the particularity of the "sneaker-protector, a protective piece at the end of the slider that prevents the discharge of color on the shoes of a typical when you buy a new pair.


A handy feature which, however, you can bet, will take second place to the sexy side that the brand has shown in the video (posted on youtube, one below) that has created for the launch, showing the hot side of the dressing rooms . Diesel. After the hotly contested campaign, but has found much success, focusing on the brand's slogan Be Stupid Renzo Rosso goes a step further and invents a utopian island where even the "dumb" rebels can create a new society governed by love ( in the physical sense of the term, of course) and harmony.

Of course, the island will welcome you with open arms anyone who wishes to abandon, at least virtually, in which the world is experiencing: the agency Santo Buenos Aires, who created the campaign, is in fact making the promo video in which he invites all the stupid Diesel and reach the Island has developed an application for Facebook where users can not declare what they brought to the island.

Guru. A new collection custom made for the brand of sunflower which retrieves fabrics and materials from its archives to create a capsule men's and women consisting of skirts, shorts and jeans all assembled by hand with a patchwork technique. Replay. Multimedia project aims to set and enhance the heritage of the brand for the brand that for Spring / Summer 2011 Denim has developed a guide that shows the process of working on the one hand by the hand and leads the consumer to discover the fitting of various models from ' another with a series of videos and pictures shared on social networks (Facebook Youtube, Flickr, Twitter) and on the website.

All supported a store locator and online shops that allow you to perfect the purchase directly from your PC. Wrangler. The American brand is split time with two interactive campaigns: the first, Worn Across America, tells the story of a journey coast to coast during which the jeans worn by the players wear out gradually (and the user can accelerate the process by "age "scratching the screen with the mouse), the second line dedicated to the luxury Blue Bell, Tony Ward still sees as a testimonial.

The actor has starred in short-time dream consists of nine scenes assembled in two steps: accessing the site you will have the split screen on one side and while the movie will go on normally the other images will be projected backwards.

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