Thursday, March 24, 2011

Eco-friendly, the fashion sense of guilt

Eco fashion in fashion, is generally well regarded and contributes positively to a good brand image. So, suddenly, all brands have launched a collection or a portion thereof made of material and workmanship that respects the environment. The same effect has caused the recurrence of 150 years of Italy that did trigger a sudden patriotism in all the fashion houses, small or large they were, which wanted to show their roots and their ties to Italy with leaders in honor of the flag Italian.

It was a desperate action to sell more than a feeling of belonging was evident! To make a modern and in step with the times already no longer sufficient to have an online store, e-commerce is now old thing, you need to create outfits and share them on social media and, of course, you must have i-phone application.

That's how everyone is and have the latest iphone app, although 90% of customers do not have this type of phone and all have become sensitive to the environment. Zara is already at its third plant eco efficient, the last was opened in Rome last year, with labels made anywhere other than Europe and a collection echoes now become part of the basic line.

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