Tuesday, March 15, 2011

The Kids of America by Hilfiger Denim Line

A dangerous concentration of talent and experiences that make age an unexploded bomb of creative energy: it is a charge of energy on the verge of great success and reveal the Spring / Summer 2011 campaign for Hilfiger Denim Line, dedicated to the Kids of America, boys who share a passion for music, which has always been part of the DNA of Tommy Hilfiger.

The campaign, shot by photographer Josh Olins in the famous bar Don Hills, is a collaboration among the best bloggers, producers, musicians and DJs in the New York scene: the duo of DJ Holy Ghost, singers and Sky Ferreira Trullie Lissy, the organizer of Tom Dunkley musical events, the producer Tommie Sunshine and A-Trak and the photographer and collaborator Justin Timberlake Faith-Anne Young.


The collection incorporates the very roots of the preppy brand and is inspired by the film The Breakfast Club, cult movie of the eighties on teenage rebellion and a symbol of a generation that refuses to put limits to its possibilities.

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