It can be a marketing strategy or it may be an ideology, nothing more. But the reality is that Diesel, one of the best denim brands worldwide, always finds a little walk over to catch new fans, and little by little, forming a community that knows what he wants ... or do not want! Well, I mean, if you do not know a lot of ideas from Diesel.
Last year he launched a campaign called Be Stupid, a campaign that called for shedding prejudices and do what comes from within. Now, for the 2011, Diesel has thought of something more social, has decided to create a new society, from its space, specifically speaking, from the virtual space on Facebook.
This is how he called this little world, like Diesel Island. Interestingly, this Diesel island that now exists only on Facebook, contains an application called App Dislike, place where you can share with all members of this community the things they DO NOT want for your new world. An original idea, right? Among the most voted NO, they are the crisis, Italian politicians, lawyers, rain, drinking cola ...
among many others. The idea is that you also participate and share what will not want for your little island. Sounds a bit naive and even pointless, but ... I prefer to think that it may be a slim chance to channel our troubles in this world and little by little, at least go devising a planet and a better society. 
Last year he launched a campaign called Be Stupid, a campaign that called for shedding prejudices and do what comes from within. Now, for the 2011, Diesel has thought of something more social, has decided to create a new society, from its space, specifically speaking, from the virtual space on Facebook.
This is how he called this little world, like Diesel Island. Interestingly, this Diesel island that now exists only on Facebook, contains an application called App Dislike, place where you can share with all members of this community the things they DO NOT want for your new world. An original idea, right? Among the most voted NO, they are the crisis, Italian politicians, lawyers, rain, drinking cola ...
among many others. The idea is that you also participate and share what will not want for your little island. Sounds a bit naive and even pointless, but ... I prefer to think that it may be a slim chance to channel our troubles in this world and little by little, at least go devising a planet and a better society.
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