Wednesday, March 9, 2011

The Pepe Jeans contest to win your favorite song

These days we have spoken several times by Pepe Jeans, today we present one of the many actions that the brand Pepe Jeans is offering through social networks, and in general the online world, thanks to the cooperation provided by the agency in Buzz Marketing Networks creation of its strategy 2.0. Among other initiatives, the company launched an online competition that makes you win your favorite music with the style Jukebox.

Pepe Jeans has always had a passion for music and that's why he also wanted to create a special section called "Radio" within its website, in order to accompany the browsing of the web page with music. Pepe Jeans will use the soundtracks of famous bands and music groups also emerging for their promotional videos.

The campaign "Style Jukebox" will be developed through application of Facebook. There will be over 80 songs from different artists and genres, such as Lily Allen, The Smiths, Crystal Castles, Kasabian and many more. Entirely focused around the page Pepe Jeans on Facebook, fans will have to be very careful with continuous updates of the status messages on the home page, the first 50 people registering the application and choose one of the new look of the Spring collection Pepe Jeans London / Summer 2011associandolo the song they want, will receive an email containing a link to download your favorite song from I-tunes.

Get ready because the Facebook application to be launched next March 14 and will remain active until April 18. The dates and times of the updates of status messages (which will allow the first 50 people to win the song of their choice) will be selected at random.

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