Desigual has opened its first official store brand in Italy in Milan, the city considered the fashion capital of the country. The Spanish brand, which has become famous for its slogan: Desigual You Are Not the same, after having consolidated its entry into Italy with a number of corners in the Coin department store, decided to enter the market from the top.
Desigual The store is located in the commercial area of Milan's central station, a space of passage that will give a great deal of visibility for signature. Desigual in Italy has truly become a phenomenon, a bit 'to the exclusivity of its products, hitherto available only in limited release in some corner, a little' for the originality and vitality of the collections, which are very different from the classic Italian.
The brand seems to have succeeded a bit 'everywhere, has recently opened premises in San Francisco and New York, now has more than 200 official stores around the globe, and add the various corners and its presence in multi-points. Desigual, after the success of its collections, decided to go further and join the marketing strategy of the production of special lines in collaboration with designers of high level, the designer Christian Lacroix was selected for the production of the collection at the 2011 will be on sale starting next September. 
Desigual The store is located in the commercial area of Milan's central station, a space of passage that will give a great deal of visibility for signature. Desigual in Italy has truly become a phenomenon, a bit 'to the exclusivity of its products, hitherto available only in limited release in some corner, a little' for the originality and vitality of the collections, which are very different from the classic Italian.
The brand seems to have succeeded a bit 'everywhere, has recently opened premises in San Francisco and New York, now has more than 200 official stores around the globe, and add the various corners and its presence in multi-points. Desigual, after the success of its collections, decided to go further and join the marketing strategy of the production of special lines in collaboration with designers of high level, the designer Christian Lacroix was selected for the production of the collection at the 2011 will be on sale starting next September.
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