Tuesday, April 19, 2011

Desigual More for Less, the spring / summer collection 2011

Desigual, entitled More for Less, presented a collection for spring / summer 2011 with an interesting concept and very timely. Becoming less and enjoy meeting new demands of contemporary society in a difficult time of crisis. Each item in the collection takes a different life of its own importance and it is already sufficient under the new philosophy Desigual.

More for less is the result of the desire to give more importance to everything we have, together with the intelligence to act responsibly towards the environment. Color, joy and energy are still the main characters and basic values of the brand. More references more than design, a higher level of design in which animals are raised in this collection, more exclusivity and a consequent higher degree of satisfaction with the boss.

Less refers to a return to origins, a remake of the classic Desigual, the spirit of the brand discounted to the spring / summer 2011. A careful study of the range of colors used, limiting the overlap in which the print to acquire primary importance. Some items are even following a full multi philosophy more for less.

Desigual women's collection is divided into four lines. The main can be considered as the basic galactic-looking prints with jaunty and colorful, 100% Desigual though more restrained than in previous collections. The line of clothing inspired by the Mediterranean marine style ideal for the beach and the city.

Selva, the line-inspired floral print and forms reminiscent of the safari. Finally, the night dedicated to the world line of the night drunk and in a spirit Desigual with animal print.

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