Tuesday, April 19, 2011

Fuori Salone 2011: the bags were created by Aleandro Pop.On Roncarà

Bags & design: this was the Fuori Salone di Milano 2011, the manifestation of side events and projects at the Salone del Mobile, which ended yesterday. Among the beautiful "good news" presented in Milan Design Week, Fashion Design Brands chose glamourissimo Nhow Hotel Via Tortona 35 to present Pop. On Roncarà by Aleandro, which is the first collection of handbags designed by the Tuscan among the eclectic contemporary protagonists of an evolution of pop art.

What are the bags Pop. On? Let's find out together! First let's start by saying that Aleandro Roncarà has created a line of thirteen bags all ironic and colorful, stylish and sophisticated. This is a collection designed, produced and distributed by Project Fashion Brands capable of reinterpreting the irony dear to some of the pop art patterns of cult fashion house, but apparently strict-looking briefcases, enlivened and made a truly unique the graphics in the micro and macro version, IHO (stage name Roncarà Aleandro, Orbetello (GR), born in 1967).

Presented for the first time in Milan who had the pleasure of seeing these creations in the space in Via Tortona can not but have been able to appreciate the setting in which they were located, or a path of typical forms of creativity such as Aleandro Roncarà her and knows her collection of accessories such as a piece "cult" Pop the chair.

On (always signed by Roncarà), a true expression of the creative philosophy of Pop. On Roncarà In this case gave rise to a seat away from the Baroque and bright colorful graphics, a piece made of solid wood, carved by CNC milling machine, double oven glossy lacquer, foam padding and high-resistance coating PVC Spaceworld 2010.

Any sports fan will remember him as a former basketball player in Serie A, imaginative by nature: in addition to managing the family restaurant, which has been engaged for 18 years, he never abandoned his passion for art. In 2006, upon the repeated offers of a gallery owner and friend of the patrons of his restaurant, he decided to turn his passion for comics and art - his creations hang in his restaurant - a real profession, while two years to work on a novel that has its strange characters as protagonists.

they tell us the organizers of the exhibition Out of the Exhibition. Fashion Brands and Projects? In this case, the company's consumer-oriented "whose mission is to develop projects under license, with direct management of production and distribution of bags and fashion accessories - belts, small leather goods, scarves, jewelry - by coordinating with the its structure style, market research and strategies for the placement of collections in the circuits most suitable.

Born in Reggio Emilia from the partnership between two established groups - Weg Fashion Group, a leading consulting and production service for textiles and clothing and Crisden Group, a leader in designing and manufacturing fashion accessories - PMM is created to bring together in a 'single structure of the market-oriented focus of Weg and know-how and dynamic specialist Crisden Group.

The corporate team has already developed significant brand licenses: Murphy & Nye, Killah, Gaudi, Twin-Set., Guru, V. d. P., Kisses & Hugs, Denny Rose, Hollywood, Lumberjack. Portfolio company are also trademarks of Muffin & Co as junior apparel and Pop. On the accessories ... in short, that this fashion Fuori Salone! Where to Find Pop.

On Ronacarà bag? Let's start from here and link to their official website!

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