Monday, April 4, 2011

H & M Fashion Against AIDS, s / s collection 2011

The initiative for H & M and Designers Against AIDS (DAA) aims to raise awareness among young people around the world about the importance of safe sex and prevention against HIV / AIDS has found for the spring 2011, the support of many artists world of cinema and music. Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes some of the names of celebrities who have participated in the creation FAA last collection, for spring summer 2011 offers unisex garments.

The collection will be available beginning April 26 in the department of Divided H & M stores. 25% of the proceeds will be donated to nonprofit organization Designers Against AIDS (DAA) and other international projects that aim at prevention of HIV / AIDS. The initiative is certainly worthy, and so far the FAA campaigns have raised more than forty million Swedish crowns.

Selma Blair said he fully agrees with the proposal of a unisex collection indiscrinatamente considered that the disease affects both men and women. The DDA considers the artists at the epicenter of their campaigns are aware that the model to follow for many young people and bearers of messages, in this case, need to be disseminated to prevent infection.

A totally versatile unisex collection that wants to help spread a message of prevention of HIV / AIDS.

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