Superga has chosen a testimonial to celebrate its 100 years, the fashion icon Alexa Chung. Actually 100 years are a lot for the historic Italian brand of sneakers, Superga why he chose to catch up being represented by one of the it girl of the moment, determined to prove that his shoes while being considered a classic are still present and fashion.
In the images of the advertising campaign for spring / summer 2011 the former model Alexa Chung wears Superga 2750 what exactly is considered a classic of the signature with which many of us have grown (see all photos in the gallery at the end). Alexa wears Superga baby doll dress paired with a nude color and effect of short prepared filets cut with scissors, moreover, since the brand's spokesperson, the presenter introduced the historic English Italian sneakers in his clothing and he showed up at the airport wearing a model beidge in color combined with a navy-colored suit with white polka dots and a jeans jacket.
Superga, using a style icon that represents Alexa, definitely chose the winning combination that is giving a lot of visibility around the world thanks to internationalism and the fame of the testimonial is selected, it would have been the same if he had chosen an Italian girl . Furthermore, casual and trendy style of Alexa fits perfectly with the image he wants to get Superga. 
In the images of the advertising campaign for spring / summer 2011 the former model Alexa Chung wears Superga 2750 what exactly is considered a classic of the signature with which many of us have grown (see all photos in the gallery at the end). Alexa wears Superga baby doll dress paired with a nude color and effect of short prepared filets cut with scissors, moreover, since the brand's spokesperson, the presenter introduced the historic English Italian sneakers in his clothing and he showed up at the airport wearing a model beidge in color combined with a navy-colored suit with white polka dots and a jeans jacket.
Superga, using a style icon that represents Alexa, definitely chose the winning combination that is giving a lot of visibility around the world thanks to internationalism and the fame of the testimonial is selected, it would have been the same if he had chosen an Italian girl . Furthermore, casual and trendy style of Alexa fits perfectly with the image he wants to get Superga.
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