Friday, April 15, 2011

The T-shirt eco fashion WAVE-O Save the Earth p / e 2011

Perhaps it is the frenzy Fuori Salone or the mood of originality and creativity that characterizes my city, Milan. The fact is that in one way or another, if you walk through the streets of downtown or you get lost in the more bohemian neighborhoods of the city you would not find new names, brand curious or interesting emerging designers ...

One of these is Wave-O, or rather, the brand name launched by two designers who offer a line of eco-fashion T-shirts. Let's find out with their history and a beautiful gallery of images. E 'intuition born from the encounter and creative Ondine and Cicci, string-friendly fashion designers that after a long experience in planning and design have decided to create his own label, defined by a cross and ironic vision of contemporary glamor .

The path of Ondine begins with a BA in Architecture from the University of Westminster in London, a city in which also follows a master at the Royal College of Art and then trasferisrsi first to Lima and then to Rome and Paris. Arrived in Milan has worked as a visiting professor for the Domus Academy and participated in the Salone Satellite in the Salone Internazionale del Mobile in Milan, organized a group exhibition of young designers with the project "Architecture Rock." Cicci has a degree in Architecture from the University of Turin, where she was born, lived and worked in the studio of Giletti-Poletti, in turn, before reaching Milan.

Here, in addition to the new collaboration, has attended several projects for the studio in Turin ADT moving between Italy and France. It is Tutor at Master in Interior and Living Design of Domus Academy. E 'was born in 2010 and is a line of T shirts, we are told, In what way? Through the writing of the t-shirt, head of the wardrobe must! A sentence in a word, a joke becomes a style of thought, a project made in Italy with that translate for fun and daring reflections and feelings of women, in a real language, taken from newspapers and inspired by the latest pamphlet in which ' era of the Inquisition is circulated secretly posts in the hands of the people.

A real form of communication, therefore, viral matrix, which follows the modern times, emphasizing the freedom to express increasingly, with a certain amount of irony and courage, their thoughts. E 'consists of several models in an environmentally certified and guaranteed for the use of natural fibers, made in Italy, such as cotton, cashmere and fibers derived from milk proteins.

It consists of a kind of inspirational themes - Fashion Victim, Fable Punk, Plastic Chic, Everyday Collection - declined in custom colors and silhouette, created by a careful study and research which tends to perfect fit and the changing colors from their natural bases. It is designed garments with a versatile spirit that informs the feminine look is in the combinations work, under the formal blazer, matching that in the more casual, they are cutting sports or night & glam.

The messages, strictly in Italian, are internally translated into English on the labels is a way of reconfirming the uniqueness of the Italian language while providing the opportunity, even to an international audience, to grasp the real meaning of what one can wear. The result is a playful, but designed in detail, classic yet contemporary palette timeless, relaxed but structured lines, destined to become iconic and distinctive ever, from day to evening.

And think that soon will also be expressed in the male line of Wave Man-O! Personally I liked it a lot for their charge irreverent and truthful, in short, who suffers from an "eco-feeling" would not say today:

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