The Italian website selling clothes online alternative, Urban Attitude, has just announced the launch of the mobile version. From April it will be possible to navigate between categories, view products and make purchases through the fledgling mobile friendly version. The decision to create a mobile version of the site, says Simon Hills - one of the founders - was created by the increasing number of hits registered on the site from mobile devices, "Urban Attitude has seen visits from mobile phones and tablets to increase significantly over the past months and given also the increasing popularity of smartphones we have seen fit to take this step for two reasons: first, for easier browsing from mobile devices to our customers and the other to reaffirm once again our role as a trend setter.
We were among the first to recognize the enormous potential of online commerce in the field of alternative fashion and accessories and we want to continue on this path. " What customers should expect more in the near future? "We plan to launch a points system, a sort of loyalty card online, for every euro spent on the shop customers will accumulate a certain number of points that can then redeem for future purchase and gadgets Urban Attitude".
Urban Attitude once again confirms innovator and not just for the type of products offered. 
We were among the first to recognize the enormous potential of online commerce in the field of alternative fashion and accessories and we want to continue on this path. " What customers should expect more in the near future? "We plan to launch a points system, a sort of loyalty card online, for every euro spent on the shop customers will accumulate a certain number of points that can then redeem for future purchase and gadgets Urban Attitude".
Urban Attitude once again confirms innovator and not just for the type of products offered.
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