Tuesday, May 10, 2011

Benetton: new store and new concept in Denmark

A few days ago opened the first United Colors of Benetton store in Aarhus, Denmark, in the balance between innovation and tradition with the introduction of new furniture Benetton already present in major European cities such as Milan, Paris, London, Frankfurt, Istanbul and Asia in New Delhi. The store is spread over 300 square meters on the ground floor spaces in the busy pedestrian street in central and Søndergade.

Inside the store is devoted to lines UCB man, woman and child. Benetton New furnishings are distinguished by their metal or wooden cabinets on wheels, tables with organic forms, systems of rods, shelves and hanging interpreted as large libraries fifties: a family of elements designed to give prominence to order clothes and accessories Benetton, which are the real stars of space.

An inscription in black metal, United Colors of Benetton, said the white neon CASEBACK brand name on the wall of the shop where the focus is also captured by the totem with bright images of the campaign spring / summer 2011. The choice of interior color on the white tip, and is intended to inscribe the pure volumes of the furniture perfectly functional and technical.

The materials used for manufacturing furniture are deliberately poor, but able to buy a decorative material quality and strong and sober. The reason for the boxes of sheet is extended by a system of lighting lamps hanging, suspended or recessed. The reference to the color, fundamental aspect of Benetton, welcomes visitors with a series of horizontal bars and bright colored, double-height space that characterizes the first part of this property.

The new store is part of Aarhus in an investment program in the country will continue with a major new opening in the capital during the year that will enrich the more than 15 United Colors of Benetton in Denmark.

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