Adv Spring 2011

From the "bad girl" Eastern immortalized by Steven Meisel Louis Vuitton tribute to Salvatore Ferragamo French cinema. Passing through the country rock of Pepe Jeans and the "blue" by Giorgio Armani. New year new life spent Christmas up in the spring is short. Here are the new adv campaign Spring / Summer 2011.

And eyes, because here soon finally conquered our attention. Louis Vuitton (shot by Steven Meisel, with Freja Beha, Kristen McMenamy and Raquel Zimmermann). Opposites (will) attract: Marc Jacobs must have thought this when he decided to oppose the three "good girl" from last year A / W 2010, these three (most perfect) "bad girl".

Iridescent materials, hairstyling and makeup extra-bright and ultra-vivid color so much, among their leaders, as Seventies furnishings, perfectly combined with lurex, silk cheongsam, bright prints and lace Monogram. The entire campaign, shot in studio in New York, leads to an artificial material in the tissues as in feeling, but almost everything is inspired by the Far East, as indeed the whole collection: "We have reached a result that would compare to Eiffel Tower, which lights up every hour at all hours, something artificial, but at the same time ...

so magnificent, "said Marc Jacobs. Salvatore Ferragamo (shot by Mikael Jansson, with Daria Werbowy and Clement Chabernaud). Languid looks and tanned by the pool, relaxed luxury in the clothes and the bright light of the warm summer afternoons. Advertising campaign for Spring / Summer 2011 Ibiza taken in early November 2010, the Ferragamo fashion house has researched the art of seduction directly in the tradition of French cinema and the power of the actors (we'll see him in these days to withdraw Prada and Trussardi, we saw her recently in the Pirelli Calendar 2011).

Just as in the 1968 film by Jacques Deray La Piscine (with Alain Delon, Romy Schneider and Jane Birkin), who was then the main source of inspiration for the entire collection, the shots (re) interpret the spontaneity of the relaxation holidaymakers, including relaxed elegance, nonchalance in the matching and connection to tradition.

Giorgio Armani (shots of Nick Knight, with Elisa Sednaoui) 'La Femme Bleue is a very elegant Tuareg wearing turbans and ultra-flat shoes for walking on the dunes of the desert. The silhouette is lean and slim trousers in lightweight silk or jersey. The clothes accompanying body movements without forcing, as well as shoes ...

"so commented Giorgio Armani had his collection last September monocolor dedicated to color of the sky and the lord of the desert. This will be perhaps the reason why he chose the model as the face of the campaign (and actress) Egyptian-Italian Elisa Sednaoui, close to the desert that has spent most of his summers in the "Cathedral of the Desert" Olivier's father? We like to believe so.

Pepe Jeans (shots by Warren du Preez and Nick Thornton Jones, with Jon and Anne Kortajarena V). Continue to treat the choice of the brand with eye on is testimonial to the creative direction of campaigns so that to launch the S / S 2011 Pepe Jeans against the backdrop of beautiful Victoria Park in East London, has chosen two of the most popular models of the moment: the Jon Kortajarena Spanish, the 'elected' by Tom Ford so much that he has chosen to work alongside Colin Firth for his movie debut A Single Man (but we will also see the Lacoste campaign), and the Russian "now-veteran" Anne Vyalitsyna, who recently was on everyone's lips for his flirtation with the lead singer of Maroon 5's Adam Levine (she is the face of the video of Misery, the last hit of the band).

The creative director (Tom Hingston + the creative duo of Warren du Preez and Nick Thornton Jones) is exceptional and comes directly hemisphere international music (Massive Attack, UNKLE, Kasabian and Bjork), while the styling is Natasha Royt . Blumarine (shots by Terry Richardson, with Edita Vilkeviciute and Magdalena Frackowiak) Creative direction: Carlyn Cerf de Dudzeele Seventies atmosphere at 100% that was immortalized by photographer Terry Richardson's most irreverent of time for next summer's Blumarine offering women a strong personality, a bit 'a bit exhibitionist' dynamics, certainly casual.

Exceptional location for the campaign that was taken inside one of the most hip New York club of the moment: the Top of the Standard, also known as Boom Boom Room, the eighteenth floor of the Standard Hotel. Bottega Veneta (shots of Alex Prager) Neutral tones and natural leaders opposed to the bright colors and intense atmosphere for Bottega Veneta campaign that has focused on the young Los Angeles photographer known for bold colors and strong images of his photographs.

"I thought the juxtaposition of vivid colors and surreal imagery of Alex with a fresh palette and the actual focus of the collection would be extremely interesting," said Maier, the creative director. "The collection is linked to real life and the natural movement while the hyper-realistic images of Alex are like an alternate universe.

I love the energy of this conflict. "

• First Spring Training workout dates released (11/01/2011)
• Dickies x Stussy Spring 2011 Capsule Collection (20/12/2010)
• Panama City Beach Hosts MTV Celebrities For Spring Break 2011 (10/01/2011)
• Mets 2011 Spring Training Dates (12/01/2011)
• "aNYthing Spring/Summer 2011 Collection" and related posts (12/01/2011)