Wednesday, January 26, 2011

The Brandery the Feria of urban fashion, replacing the Bread & Butter

The Brandery, the exhibition of contemporary fashion that is installed in Barcelona since the Bread & Butterha decided to return to Berlin, leaving the Catalan capital, today begins its Winter edition. The event will be held from 26 to 28 January in the spaces reserved for the Fira de Barcelona. For this edition is expected to contribute 147 brands of which 51% of Spanish and a series of activities related to the world of fashion.


The exhibition is organized into four different areas: The Fira where they expose brands, The Brandtown with relaxation area, The Laundry a space for discussion with lectures and debates on issues related to the fashion world and The City, an initiative that brings together various events related to the fair taking place in the city of Barcelona.

The organization and distribution of the established model incorporates many exhibitors from Bread & Butter, four areas for different types of brands: The Cathedral for the designers who sign propia brand, The Loft for brands of trendy jeans for The Warehouse and The Stadium for the more casual style.

The Brandery wants to be a feria dedicated to the fashion world where all traders and visitors can learn about new trends, not just simply visit the brands exhibiting in the hall, with entertaining but also events, fashion shows and discussions. The initiative most interesting is what is called The City that led through the streets of the city of Barcelona on Coca Cola Light Fashion Tour, the exposure of 8 giant bottle of Coca Cola Light designed by Spanish fashion designer, the The City Shoot'n exposure of 50 fashion photographs taken by artists such as Antoni Bernad, Xevi Muntané Outumuro and Manuel and the competition of fitting windows with the participation of the shops of the main shopping streets of the city.



No comments:

Post a Comment