Friday, January 28, 2011

Kate Moss testimonial for Liu Jo

Kate Moss, Vogue appointed by Us, the most elegant woman of the decade, was chosen as the face of the new campaign for spring-summer 2011 brand Liu Jo. The photos were edited and shot by famed photographer Mario Sorrenti, who had already met for the campaign, now famous cared for Calvin Klein "Obsession".

Thus, the Italian brand of jeans and accessories absolutely glamorous chose this testimonial, really special comeKate Moss to score a success already announced. The international supermodel, after bidding farewell to Topshop, chose Italy, creating an excellent synergy. After Vanessa Hessler, the Italian brand aims to secure the English model, already confermataanche for autumn-winter 2011-2012.

The photographs portray this beautiful woman so cool and ironic, in a natural sensuality, dressed only in jeans and jacket. The supermodel is very ironic and above all fun, creating at once a great relationship with the staff, as evidenced by the backstage photos. Marco Marchi, President of Liu Jo, said: "We've waited a long time, about 3 years we strive to be able to have, but various hitches and contractual problems have always blocked this opportunity, now, finally, we were able to seize ".

So the Italian brand also aims to break into foreign markets and thanks to a testimonial so important, so important in the international fashion, certainly it is not difficult.

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