During the 68th Annual Golden Globe Awards, which took place last night, aired by NBC, in addition to the much-anticipated line of stars, the classic red carpets and the winner, another highly anticipated guest was Calvin Klein. In fact, the brand for the first time he made a commercial for the Calvin Klein Collection line, and the House has chosen this event so well known and expected to officially launch this movie advertising.The performers are two prominent models of the moment, Tyson Ballou and Lara Stone, who won the title of Model of the Year 2010 at the British Fashion Awards. The two men move in extremely high-quality, luxury and opulence that radiate from every frame, even though everything appears minimal and essential in keeping with the philosophy and style of the company.
Filmed in La Jolla, California, tells the passionate and intriguing history of these two lovers surrounded by a rarefied atmosphere and timeless that immediately becomes addictive. The spot shows with elegance, sophistication and class clothing, new accessories for both men and women, and even more items in the home are signed CK.
A simple, direct and immediate way to communicate and show their entire collection in a few seconds, trying to draw attention to exploiting the power that can be perceived by the public of one of the most popular events in the world. The launch, it looks like a epic project, considering that the video clip, after the event was broadcast on all American and other networks at the same time via the Web at Vogue.
com and on Taxi TV network in New York. Here are some of the video frame, which is now visible online.
- We Watch The New Calvin Klein TV Ad So You Don't Have To (14/01/2011)
- Food Is Fashionable: Calvin Klein Makes Chocolates (16/11/2010)
- Zac Efron - Golden Globes 2011 Red Carpet (17/01/2011)
- Lara Stone Gets Naked in Calvin Klein Jeans X Commercial (20/07/2010)
- Don't Forget To Enter Our Calvin Klein Beauty Giveaway (15/11/2010)
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