Style Trend: Fratelli Rossetti at the exhibition in 2011-2012 with Ferdinando Scianna. The event for the Milan Fashion Week

Tuesday, January 18, 2011

Fratelli Rossetti at the exhibition in 2011-2012 with Ferdinando Scianna. The event for the Milan Fashion Week

Milan Fashion Week has never been so inspired as in this presentation-the inauguration of which we have seen yesterday at Style Trend Showroom Fratelli Rossetti Piazza San Carlo 2, in the heart of Milan. With the theme: the Brothers of the Italian fashion have given birth to a dual path of fashion and art in which it was difficult to be able to tell where it ended the one and the other begins.

Because, to present to the press - and from tomorrow to the public - its autumn-winter collection 2011-2012, Fratelli Rossetti has organized a very special show with the Sicilian photographer Ferdinando Scianna, the same will be available to all fans of high fashion and Italian art until Saturday, January 22, 2011, with 10-19 hours.

Two are in fact the elements which mark the new location of Fratelli Rossetti: Today their heritage is combined with forms of contemporary culture, craftsmanship and brand name, all in the name of the "Genesis" and recommended nothing less than a valuable contribution that Anna Wintour.

What? Follow after the jump: do not miss even a nice gallery of photos taken ad hoc during the preview for the press! The first element that characterizes this event somewhere between fashion and art is the one entitled "Genesis," whose name defines the character of the man's shoe collection A / W 2011-12 Fratelli Rossetti (who had jumped at Pitti Uomo 2011 may have already had a taste).

Do not call it simply "a shoe": Genesis, as a signature bears the marks of the hands of master craftsmen, which is characterized by a single cut of leather, 8 days of work and 25 mt of cotton thread. Its uniqueness, then, is the workmanship of the stitching hidden: the skin is shaped and sewn inside to hide the items that you usually see on the surface so that the wire is only one track.

Unbelievable? It does not end here. Do you think the color is hand painted on leather and comes in last literally "buffered" so as to get the nuances unique to each shoe and deliberately imperfect. In short, the very high handicraft made in Italy. White skin, in fact, every time is specially treated to give shape to an accessory of great class and great comfort, that we envy of most women to the most dandy boys.

But not only was the event yesterday by Fratelli Rossetti. We talked about a show: This is a series of unpublished pictures taken by famous photographer Ferdinando Scianna occasions and different times (some of which were taken in for Parabiago Fratelli Rossetti), linked by the hand gestures they see as protagonists.

explain the showroom. The exhibition "Masters' Hands" is staged in the Gallery of Fratelli Rossetti in Piazza San Carlo 2, Milan, and is open to the public today, but only until 22 January 2011, with hours from 10 to 19. What will we find? Fashion-shoe designer recommended directly by Anna Wintour.

Ability to combine contemporary proposals of high quality with a built heritage also 60 years of work that tells the Fall / Winter 2011. Among the highlights for the next winter, the loafer, Brera, revisiting the iconic shoe of the sixties with bows, the collaboration with the designer in Los Angeles, George Esquivel, the Signature line, dedicated to clothing stores.

Brera, the loafer with tassels, is a true icon of Fratelli Rossetti: Explains the house, and today, as then, Brera breaks the rules, emphasizing the details and offering unusual combinations of colors and materials. But that's not all: here is Blend-In Collection or the new collaboration with Fratelli Rossetti George Esquivel, Los Angeles designer, who shares his vocation with Fratelli Rossetti for the craftsmanship and drive innovation.

they said. Finally, Signature: Fratelli Rossetti is a line of clothing dedicated to the channel. A line capable of condensing all the ingredients that distinguish the company from Parabiago: a family history, the excellence of people and skills, all the best of Made in Italy. The collection consists of a line for men and another dedicated to women shoes classic revisited for a natural elegance and modest, but made special by unusual details.

This collaboration is a sign of the author and top made in Italy. For the few that do not know, Ferdinando Scianna, born in 1943, is an incredible teacher who was born in the objective Bagheria, Sicily. After studying at the University of Palermo (studies interrupted, Literature and Philosophy), Leonardo Sciascia in 1963 he met with the public which, twenty-one, the first of many books and facts together: Religious holidays in Sicily, which gets Prize Nadar.

Following is later transferred to Milan, where, since 1967, working for the weekly L'Europeo as a photojournalist, special correspondent, then a correspondent in Paris, where he lived for ten years. Introduced by Henri Cartier-Bresson, Magnum comes in the agency in 1982 but in 1987 that switches to reportage to portraits and fashion photography and advertising, with international success.

For years, Scianna plays a critical task and that the newspaper has had published numerous articles in Italy and France on issues related to photography and image communication in general. In short, a unique event, rich, dedicated to the city of Milan and the best in Italian: we leave you with images, with an invitation to not miss this great gallery, the Gallery of Fratelli Rossetti on display with Ferdinando Scianna.