For several years the South America, particularly Brazil, has become a very important market for international fashion. The presence of a large and wealthy community of Italian origin multiplies the already great interest that exists for the Made in Italy. The leaders of our signature fashion - assisted by ICE - thus participating in the first edition of "Saint Paul Prêt-à-Porter," attended by all the buyers and the largest producers of South America.The show dedicated to clothing, which will run until January 21, is held to Export Center Norte alongside other prestigious industry initiatives. As part of the festival area is entirely dedicated to Italian fashion with a group of 25 companies presenting their collections. At the same time, there is the exhibition "Première Brasil", the exhibition of textiles with the participation of 16 Italian companies that have the latest in yarns and fabrics.
"Our strategy - said the president 's Ice, Umberto Vattani - is to improve the characteristics of innovation and high standards of quality fashion and Italian fabrics consolidating business opportunities." Tomorrow, the Ice has organized a tour for Italian operators in Sao Paulo, with a series of meetings aimed at making the main districts of the Brazilian fashion and make direct contacts with the local distribution system.
Fashion Week provides a series of events including "Couromoda," the important exhibition devoted to shoes and leather goods. The project internationalization of the textile and clothing sector is a collaboration with Ice Italian Fashion System, Florence Centre for Italian Fashion, Italian Fashion Agency and the chamber system, under the agreements in the sector.
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