Monday, January 17, 2011

Jimmy Choo Launches First Perfume

We know they are more and more designers are not comfortable in his fort and are increasingly opening lines and product design in their signatures. Sports brands which manufacture jeans, clothing designers who make perfumes ... well, like the case of the great Jimmy Choo. The prestigious designer shoes incredible city of Malaysia, Jimmy Choo, has decided to launch her first perfume, after three years of research and production of this new fragrance (obviously not an improvised).

Tamara Mellon, co-founder and creative director of the firm, is one who has worked with the perfumer Olivier Polge, and who established the first guidelines: green notes, fresh and a touch of patchouli. A combination that I personally love it. Another curious thing has happened in this release, since it is the very Tamara who stars in the graphs of the campaign this perfume, and who has been a great creator of the concept of the campaign.

The frotógrafos that have made the production were: Inez Van Lamsweerde and Vinoodh Matadin. As for packaging, has opted for a bottle inspired by the famous Italian Murano glass. The perfume promises, and although just been released in the New York department stores and costs around 70 euros ...

Anxiously await their arrival to our market!

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