Saturday, January 15, 2011

Pitti Uomo 2011: Hugo Boss Selection

Friday we told you about the return at Pitti Uomo 2011 of Façonnable, today we move to Germany and present a taste of fall / winter collection 20112012 another great brand that has returned at the Fortezza da Basso, precisely in the octagonal room, with a new line totally independent and innovative. Designed by Kevin Lobo, also director of menswear Boss Black, Boss Selection collection of Hugo Boss in the luxury segment is the projection of the group led by Claus Dietrich Lahrs.


A collection that stands out from the black line for the logo. Selection line is targeted at a range of consumers aged between 35 and 50 years and is having great success in Asia. Quality materials, craftsmanship, attention to detail all handmade. Modernity, exclusivity and luxury are the watchwords of clothing whether it be formal and elegant (especially tailored tailoring the Line, produced in Italy and Germany) as well as sportswear and casual garments.

For the most elegant man jackets embellished with fur collars or velvet, quality fabric like cashmere etc.. A line that is different from Black to imprint more luxurious. From what we see in the video interview with Kevin Lobo edited by Laura Pacelli, this is a line like the designer says that you can wear every day of the week.

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