Wednesday, January 5, 2011

Power Balance 2011 print campaign

Who does not remember the bracelets Power Balance? They were the true torment, the authentic-to-must-have summer 2010 where they have depopulated the wrists of sports fans, lovers of fashion, experienced stroke and those kids pay attention to colors and fun accessories that make them feel a bit ' biggest hand in hand identical to their mothers and their fathers.

Well, you know that they're back! Where? For now, with a new advertsing campaign that the brand launched at Christmas, just last December 24. The news came fresh promo image of fresh in your mailbox "more Style Trend" that is (ours), so we could not give you the news! E 'with this claim that Power Balance Italy srl, the Italian market since 2009 and representing the American Power Balance LLC, emerged from Friday, December 24 and throughout the Christmas period.

The launch was that of the new print campaign that soon we will also find on the major newspapers nationwide. Discover what it is! The campaign is designed by Power Balance of international character, but has been adapted to target the Italian by AdvActiva. This is an image based on three main characters of the sport in the world - those who also show in our picture copertinea - and they are: The overall operation aims to further enhance the brand image of Power Balance and stress - as if for some proof were needed - the uniqueness and the leadership of the brand.

For this reason, the creative direction was entrusted to Algiers and Mauro Mauro Biagini, while the art direction is Caldini Daniela and Elena Bassani. Simple, impact and absolutely full of appeal, the campaign aims on their sportsmanship and fair play as intended as a love for the sport say that those goals have AdvActiva!? For us, yes!
Posted by Camilla C. at 9:58 AM
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