Sunday, January 23, 2011

The t-shirt on the 5 senses presented by MTV and Diesel

55DSL Diesel has achieved a remarkable project working very closely with the giant television world leader in the dissemination of music, MTV, and his whole entourage of graphic designers and artists who always provide a picture of this truly original and futuristic television network . Spotlight: smell, touch, hearing, sight and taste.

Thus, the two brands have presented a series of commercials focusing on all the senses and have launched a series of T-shirts with graphics are very well made, meaning that the spirit and core of the project, wanting to put two marks as absolutely pioneering. Under this initiative, six international artists have created images for T-shirts and even five animated spots that are broadcast by the international network.


The artists involved have created this collection of shirts, exploring and developing the five senses in ways absolutely crazy and original, making this t-shirt, collectible items, such as the must-especially in the street culture which is the sector and the target to which most refer to both brands.

The artists are: Alex Trochut, ilLoveDust, James Roper, Yue Wu and Tei. In addition to "traditional" five senses, known by all, was commissioned, in part, the artist who calls himself Zeloot, a special interpretation of the meaning, a little 'less explored and treated as regards the' Intuition.

The creative vice president of MTV World Design Studio, Roberto Bagatti, said: "This is a unique project collaboration between two creative companies oriented brand that leverages the strengths of both global brands and further deepens the bond with their audiences. The commitment to the search for new talent with great creativity is stronger than ever and we are thrilled to have worked so closely with 55DSL on this project.

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