Thursday, February 3, 2011

Avery Fine Parfumery, boutique perfumery Art, opens in Modena

Even in Italy, in Modena, a few days, you can experience the unforgettable experience thanks to the opening of the first boutique in the series of olfactory Avery Fine Parfumery. A kind of living, a place where you can understand and know the fragrance of the line in a unique way, starting from their own tastes and personality to study exactly the compositional elements.

This sacred temple of the fragrance, it stands as an interactive window for brands including artistic perfumery Bond No. 9, Carthusia Clive Christian (the most expensive brand in the world), Esteban, Nasomatto, Nez à Nez and Fragrances of the fort. Avery is definitely a place that differs from the classic perfume of earth where, unfortunately, because of the large amount of people you can follow the customer carefully, and always receive advice from experts.


What happens in this boutique is definitely an intense fragrance that begins when you enter this magical place, a refined style and absolutely out of time, as in a dip in the retro setting that is really amazing but characterized by a bizarre interactive elements. This interaction under discussion is a system of photoelectric cells, which release clouds of perfume in the air.

And with a system called "animatronic" really blossoming flowers and free sounds. Modena is the fourth fragrance boutique opened in the world after those in Cannes, New York and London. The store boasts the signature of Italian Lilian Dressen, a designer who falls in the tradition of all those fancy designers who like to re-use, and the distortion of the shop as such, to create a strong sensory experience that is unforgettable but also visual, as The Swedish designer who signed the interior design of beauty salon in Milan Les Garçons de la Rue.

The designer has already designed the store in London, and now has managed to reorganize an area of 200 square meters in an original, unique and can be experienced. Celso Fadelli Intrertrade president of Europe, explains: "We want visitors are not only attracted by the beauty and originality of the packaging, but which also have a sensory experience intimate and authentic with our fragrances, in a hospitable environment as a living.

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