Magic numbers those the equation 150 +90 +500. The unknown X is the sheer Made in Italy revealed during the presentation of 500 by Gucci. After the show in the afternoon in which the Florentine fashion house has opened the Fashion Week in Milan it was the turn of the party to present the new all-Italian creation: the new Fiat 500 customized by Gucci brand, which this year celebrates 90 years of his foundation.
A liaison designed to honor the 150th anniversary of the Union of Italy and especially "to affirm a new concept of modern travel on the occasion of 90th anniversary of Gucci," said Frida Giannini enthusiastically echoed by Lapo Elkann said that the project " the spirit of two brands that symbolize the savoir faire of our country in the world.
It was great to again work on the car that I love more. " And looking at the "correction" of the 500 line, thanks to the Greek red-green Gucci running through the silhouette of utilitarianism Fiat, the target of an Italian trip looks really achieved. Italy thought that the past is remembered not only in design (the retro design of the spokes, the interior with vintage accessories guide, Frau double color leather seats, body paint with pearl) but mostly in its intentions, as he confesses the designer Frida Giannini, "When in the 50s the Fiat 500 came for the first time on the roads, it represented a revolution of style and soon became the car you want to own all the time.
Travel in style has always been crucial for Gucci, since, in 1921, Guccio Gucci founded his own company that manufactured luggage and leather bags. " The Fiat 500 by Gucci will be available only on pre-order online (500 by Gucci), while the European market debut in late July and into the world market at year end, and at the Geneva Motor Show (3-13 March) the Fiat car will be housed in the corner along with a pop-up store with accessories designed for Gucci on the road. 
A liaison designed to honor the 150th anniversary of the Union of Italy and especially "to affirm a new concept of modern travel on the occasion of 90th anniversary of Gucci," said Frida Giannini enthusiastically echoed by Lapo Elkann said that the project " the spirit of two brands that symbolize the savoir faire of our country in the world.
It was great to again work on the car that I love more. " And looking at the "correction" of the 500 line, thanks to the Greek red-green Gucci running through the silhouette of utilitarianism Fiat, the target of an Italian trip looks really achieved. Italy thought that the past is remembered not only in design (the retro design of the spokes, the interior with vintage accessories guide, Frau double color leather seats, body paint with pearl) but mostly in its intentions, as he confesses the designer Frida Giannini, "When in the 50s the Fiat 500 came for the first time on the roads, it represented a revolution of style and soon became the car you want to own all the time.
Travel in style has always been crucial for Gucci, since, in 1921, Guccio Gucci founded his own company that manufactured luggage and leather bags. " The Fiat 500 by Gucci will be available only on pre-order online (500 by Gucci), while the European market debut in late July and into the world market at year end, and at the Geneva Motor Show (3-13 March) the Fiat car will be housed in the corner along with a pop-up store with accessories designed for Gucci on the road.
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