"A woman without perfume, is a woman without a future," said Coco Chanel. Well, perhaps, the unforgettable stylist had a little 'extreme by the concept, but, of course, a woman knows the charm that gives a fragrance that can merge with his own person to become a sort of signature. Just like fashion, even the smells have been the influence of historical events, turning in the years to interpret and influence the soul of every age.
And it was the fragrance of the French designer, Chanel No. 5, to kick off the market "sales" of perfume, thanks to the wise chemist Ernest Beaux, was made of a mixture of about 80 species, which created a fragrance that was different from all other hitherto produced, and managed to become an icon of femininity.
Part of its success is also due to star Marilyn Monroe who claimed to sleep wearing only two drops of Chanel No. 5. Probably the same actress did not realize the immense popularity that had donated to the product, which still remains an undisputed classic perfumery, and as ever have anticipated the current trend of associating a fragrance with a character.
Since then, many successes have come to light as Shalimar created in 1925 by Jacques Guerlain, Dior Miss Dior perfume the first born in 1945, signed the 1977 Opium Yves Saint Lauren, just to name a few. Each of these fragrances has marked an era, influencing all the creations of the period and still hold on to a clearly identifiable.
The only think about how these products have survived decades without losing their appeal, inevitably leads to thinking about how today is going through a period where even the smell has become of "disposable", created simply to branding customers, perhaps promoted by the diva of the moment and is intended, once the campaign to disappear.
If I had to guess I would define the causes of this decline, I would think immediately of haste and little imagination. Often just to keep pace with competitors companies produce fragrances anonymous, persistent and too little in line with the market. It happens every year are born so many versions of the same fragrance, that often end up distorting the soul of that up to confuse the customer, which is displaced in front of the pyramids olfactory distortions or cases in which the changes are so subtle it would be unreasonable launch.
A similar situation may be related to the "celebrity fragrance," which often speak to you, and that in most cases appear to satisfy the need of the most diva of the moment than that of the market. 
And it was the fragrance of the French designer, Chanel No. 5, to kick off the market "sales" of perfume, thanks to the wise chemist Ernest Beaux, was made of a mixture of about 80 species, which created a fragrance that was different from all other hitherto produced, and managed to become an icon of femininity.
Part of its success is also due to star Marilyn Monroe who claimed to sleep wearing only two drops of Chanel No. 5. Probably the same actress did not realize the immense popularity that had donated to the product, which still remains an undisputed classic perfumery, and as ever have anticipated the current trend of associating a fragrance with a character.
Since then, many successes have come to light as Shalimar created in 1925 by Jacques Guerlain, Dior Miss Dior perfume the first born in 1945, signed the 1977 Opium Yves Saint Lauren, just to name a few. Each of these fragrances has marked an era, influencing all the creations of the period and still hold on to a clearly identifiable.
The only think about how these products have survived decades without losing their appeal, inevitably leads to thinking about how today is going through a period where even the smell has become of "disposable", created simply to branding customers, perhaps promoted by the diva of the moment and is intended, once the campaign to disappear.
If I had to guess I would define the causes of this decline, I would think immediately of haste and little imagination. Often just to keep pace with competitors companies produce fragrances anonymous, persistent and too little in line with the market. It happens every year are born so many versions of the same fragrance, that often end up distorting the soul of that up to confuse the customer, which is displaced in front of the pyramids olfactory distortions or cases in which the changes are so subtle it would be unreasonable launch.
A similar situation may be related to the "celebrity fragrance," which often speak to you, and that in most cases appear to satisfy the need of the most diva of the moment than that of the market.
No comments:
Post a Comment