Wednesday, February 2, 2011

Custo Barcelona is launching a second-line Brandery

On the first day of urban fashion dellafiera BarcellonaCusto Dalmau presented with a catwalk show staged in the hall of Brandery, Custo Line, his new second-line geared to young audiences. The bridge of modern design and contempaneo designed exclusively for the exhibition hall of Barcelona was inaugurated with a parade of Vintage American and was the pretext for launching Custo Line and the first men's collection of Phard.


Custo Line is a younger, more casual and trendy than the mother Custo Barcelona, a project that brings a little to the origins of Dalmau and his brother David, who turned 30 in the fashion world. In the collection presented in Brandery for autumn / winter 2011/12 a lot of color and fun accompanied by an abundant use of denim.

The printed patterns typical of the Catalan signature use of fur from synthetic colors are the identifying elements of the collection. DNA is a very accessible prices from Custo Barcelona, however, the objective of Custo Line and positioning in the market along with low cost fashion chains like Zara and Mango, offering an original alternative and less standardized.

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