Wednesday, February 2, 2011

Joint-venture style: Olivier Theyskens for Theory

A child prodigy of Belgian origin, with an angelic face and an almost romantic style from the Gothic. If you do not mind the first line designed by Olivier Theyskens of the same name already in the late '90s, it's because you probably do not remember some of the most original outfit worn by Madonna Deco, like that of the 1998 Academy Awards.

But it is not all: after having headed the creative team of brands like Rochas and, later, Nina Ricci, now this young designer born in 1977 has finally entered the stores (and the dedicated e-commerce) with his first collaboration signed in joint venture with the American brand Theory. A collection of minimalist, but above all, dedicated to the consumer: a great leap for the delicacy of the whole conceptual designer, who collaborated with the Théâtre de la Monnaie in Paris.

Now, its charm is at hand and a click away. In Italy, for the moment - and show off - one of its leaders linear but you must be very carefully designed in anticipation of any trip (or knowledge of fashion addict) overseas ... but to have very clear ideas, better run to see the whole catalog of Theysken's Theory Collection.

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