Thursday, February 10, 2011

Malìparmi a / 2011 2012: Alchemy, founded as a collection. Check it out for a preview!

During Fashion Week in Milan, Malìparmi presents his fall winter collection 2011 2012, Alchemy. The Padua-based company decided to involve all the fans and the curious, making a special preview via Facebook: Who will, will preview the event and to witness live performances Malìparmi on the catwalks of Milan fashion.

The Malìparmi collection for autumn winter 2011 2012 Alchemy was baptized, signifying the charismatic chemistry of the female personality, represented in a collection and presented in a special event. From now until the day of the event, all the fans of Malìparmi can experience first hand all phases of the creative process of a collection, the idea of the catwalk.

How does a collection of Alchemy as Malìparmi? To find out, just connect to the Facebook page of Malìparmi, to browse in the creative and production process of Padua house, coming into direct contact with the company, people who work on the collection, to know all the details and particularities of products.

From now until the day of the event, said Malìparmi all stages of the birth of a collection, with interactive tools: through the official page on Facebook Malìparmi is possible to meet these three stages that precede the event of Fashion Week in Milan. Malìparmi told through videos and galleries dedicated to preview, values and way of representing femininity, which have always been the foundation of the collections for inspiration, or what are the ingredients that give rise to any collection, undertaking, namely the transformation of ideas and designs into real leaders, through the careful selection of materials, colors and accessories.

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